27th August 2014

Graham Fink & Barney Edwards

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'THE MEDIUM IS THE MESSAGE'

The brief: to produce a simple 'viral' - that was a piece of informative and interesting communication

Graham Fink and I were trying to develop ways of using advances in technology to produce more 'content' out of the average photo - shoot by marrying together the two skills of stills + film.

Echoing how the Canon 5D itself now offers that same hybrid performance potential...the medium is the message.

This film was to show our creative preoccupation 'exactly' .

We were very conscious the danger was in possibly producing material that looked or felt  amateur.
The editorial style  of this film - helped by this having also been  a 2 camera shoot - was an important element in dealing with that specific problem.