31st January 2015
Graham Fink & Barney Edwards
'THE MEDIUM IS THE MESSAGE'
The brief: to produce a simple 'viral' - that was a piece of informative and interesting communication
Graham Fink and I were trying to develop ways of using advances in technology to produce more 'content' out of the average photo - shoot by marrying together the two skills of stills + film.
Echoing how the Canon 5D itself now offers that same hybrid performance potential...the medium is the message.
This film was to show our creative preoccupation 'exactly' .
We were very conscious the danger was in possibly producing material that looked or felt amateur.
The editorial style of this film - helped by this having also been a 2 camera shoot - was an important element in dealing with that specific problem.
Director, Film Maker, Photographer
- Graham Fink & Barney Edwards
- Conservative Party Election Campaign
- Pauline Amos : Use your body use your vote!
- Qantas for M+C Saatchi Australia
- STA for M+C Saatchi London
- ''Daylight photography'' by Barney Edwards
- Liam : A 'hybrid portrait'. An Irish artist on the Russians
- Barney Edwards. Commercials Archive.
- Douwe Egberts '' Choice'' Coffee commercial.
- ''Drink Vodka like a Russian...''
- Andreas Heumann
- DROGA 5 TVC